Jury-eligible individuals in the trial venue are randomly selected and interviewed. The interview protocol uses a series of open-ended and closed-ended questions designed to elicit candid expressions of belief and attitude toward the parties and case issues. Survey responses are then coded and subjected to statistical analysis to evaluate the extent and strength of case-related community attitudes. When performed to assist counsel in jury selection, a community attitude survey is usually conducted within several weeks of trial in order to measure public opinion resulting from any significant pre-trial publicity.
Results are reported in the form of a written report to counsel. When performed to assist with jury selection, the report contains a jury selection profile along with suggested voir dire topic areas.
Role of counsel
Counsel is asked to provide Tsongas with case materials, press and media files and materials related to case issues and public opinion. Counsel is also asked to review the survey to assure the inclusion of key issues.
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THE TSONGAS TEAM
Our litigation consultants have advanced education in communication and the social sciences, and our graphics consultants have extensive experience in visual advocacy and strategy. Tsongas was a founding member of the American Society of Trial Consultants (ASTC) in 1982. Tsongas consultants are experienced in virtually every type of civil and criminal litigation. Our expert team has provided a competitive advantage for counsel representing plaintiffs and defendants nationwide and internationally.