Focus Group Research Posts

Originally published in Law360, June 12, 2020 The COVID-19 pandemic has elicited a variety of responses by businesses trying to build or maintain good relationships with consumers. Anyone watching television has been bombarded with commercials from companies expressing that they …

In early March, most of the business world was faced with the question, “How are we going to continue business as usual?” Today, the question seems to be, “Are we going to return to business as usual?” As of now, …

We are excited to share with you the recent publication of Alexis Knutson, M.A., Tsongas Research Associate, with Natalie Gordon and Edie Greene, Ph.D. of University of Colorado, Colorado Springs in the Georgia State University Law Review. The article describes …

Clients often ask us, as jury consulting experts, to explain the distinction between mock trials and focus groups. The delineation is subtle but important, but as the clock slowly ticks closer to the lunch hour, I find myself unable to …

The author David Sedaris once said, “Writing gives you the illusion of control, and then you realize it’s just an illusion, that people are going to bring their own stuff into it.” Recognizing that what he finds funny and interesting …

King County Bar Bulletin, October 2005 Ted Prosise, Ph.D. discusses methods for getting an advantage in litigation. Specifically they discuss: Using a Courtroom Setting; Increasing Witness Comfort; Developing the Case Story Early; and Working with Consultants. Read the Full Article …

Oregon Association of Defense Counsel, Winter 2006 Chris Dominic highlights some strategic errors that are commonly made and can be avoided. Some of the errors highlighted are: –Choosing the technical case over the persuasive narrative; –Using arguments your social group …

Montana Law Review, Winter 2009, v. 70, no. 1 Tom O’Toole, Bruce Boyd, and Ted Prosise explore, “Three key theories of juror decision-making and courtroom communication” in their article, “Anatomy of a Medical Malpractice Verdict.” The three theories explored include: …

King County Bar Bulletin, September 2009 Jill Schmid and Tom O’Toole describe the many attitudes and experiences of jurors on employment cases. The authors discuss implications on the presentation of the case and jury selection. Read the Full Article Here: http://tsongasit.wpengine.com/wp-content/uploads/2011/07/The-Non-Testifying-Expert-in-the-Courtroom-article.pdf