The cliché, “a picture is worth a thousand words” has never been truer or more appropriate than when applied to trial or ADR. Ideas and information are best understood, and most clearly remembered when received through a combination of sight and sound. After three days, jurors retain only 10% of what they hear, but 65% of what they see and hear. Visual reinforcement of testimony evidence and case themes consolidates juror understanding and strengthens recall in the jury room.
Our trial graphics consultants have tremendous experience developing trial graphics for every type of case, and can be instrumental in both conceptualization and production of key demonstratives. Tsongas’ graphics services and products include:
Trial graphic consultation and conceptualization sketches
Exhibit boards that display evidentiary elements such as timelines, documents and photo blow-ups, graphics, charts, and illustrations
Two and three-dimensional animations that simulate events, “put jurors into the scene,” and add the dynamics of motion and depth
to an explanation or argument
Video production, including day-in-the-life videos
Complete multi-media presentations
Litigation graphics are a useful tool
Graphics and exhibit boards can be the most effective solution for explanation and persuasion when:
Communicating complex ideas
Chronology or sequence is critical
Language and concepts are highly technical
A complex process needs simplification to be understood
The cumulative weight of evidence needs to be synthesized
The evidence lacks a sense of realism
The numbers are too complicated to be easily explained
The case has potential for information overload
Trial graphics come in many forms
Tsongas can assist counsel in determining the most effective graphic tool.
Exhibit boards are the most frequently used type of courtroom visuals and are effective in a wide variety of uses including time lines, document blow-ups, photo blow-ups, line and bar graphs, concept charts, illustrations, text charts, and pie charts
2D Computer Animation allows objects to move at any speed in any direction and can show flow, the interaction of parts, or animate the passing of time
3D Computer Animation can virtually simulate an actual event bringing the viewer into the scene, seeing an object from any angle, exploring it, and even flying through it
A video presentation can bring the scene to the jury in investigations, demonstrations, and depositions
Multi-media presentations combine several technologies for maximum persuasive impact
William S. Bailey
University of Washington School of Law, Seattle, WA
The concept of process graphics is deceptively simple, going to the core of the jury’s…
The concept of process graphics is deceptively simple, going to the core of the jury’s mission. Einstein was right – You must know something really well in order to explain it in simple terms. Thank you for coming in and giving students this sophisticated, insightful view of communication and persuasion. They will never forget it. I greatly value Tsongas’ support of trial advocacy education.
We have worked with Tsongas Jury Consultants for years. Recently we had the chance to…
We have worked with Tsongas Jury Consultants for years. Recently we had the chance to work with Tsongas Trial Consultants in a plaintiff product liability case. It was a tough case, and we had only a modest budget for jury consulting, but we wanted to make sure we were on the right track and get their advice on how to execute the trial theme strategy, jury selection, and trial graphics. Tsongas got up to speed quickly and we worked collaboratively with them to develop, simplify, and refine trial themes. Their astute understanding of jury behavior allowed us to target the case themes to our jury; they assisted us in developing a comprehensive and practical jury selection strategy, and they worked with us to develop and produce a number of demonstrative exhibits to express our case themes and organize and frame our evidence visually for the jury. The jury verdict was a great success for our clients and we appreciate Tsongas’ professionalism, experience, and responsiveness to our particular needs. We look forward to using them again.
"I recently had a major trial court hearing on a matter involving complex real estate…
“I recently had a major trial court hearing on a matter involving complex real estate law. I knew beforehand that it would be challenging to explain my position to a judge who isn’t highly versed in the details of this nuanced body of law. Graphics would be particularly important in this instance since I knew that my best road to success was making sure I had an argument that was easy to understand and penetrated with compelling information. I called Tsongas for help, and together we devised a strategy and the supporting vivid and dynamic graphics that explained my client’s position clearly and persuasively. The result was a fortunate 100% victory for me and my client. I strongly recommend Tsongas. They provide invaluable insights along with the graphic tools to make complex information clear and compelling to a trier of fact. Tsongas is intuitive, 100% client focused, and professional.”