Focus Group Research Posts

  • More Than a Feelin': Using Small Group Research to Inform Settlement Decisions in Civil Lawsuits

    We are excited to share with you the recent publication of Alexis Knutson, M.A., Tsongas Research Associate, with Natalie Gordon and Edie Greene, Ph.D. of University of Colorado, Colorado Springs in the Georgia State University Law Review. The article describes …

  • Keeping Your Mock Trial from Falling and Your Focus Group from Failing

    Clients often ask us, as jury consulting experts, to explain the distinction between mock trials and focus groups. The delineation is subtle but important, but as the clock slowly ticks closer to the lunch hour, I find myself unable to …

  • The Pitfalls of Attorney-Conducted Jury Research

    The author David Sedaris once said, “Writing gives you the illusion of control, and then you realize it’s just an illusion, that people are going to bring their own stuff into it.” Recognizing that what he finds funny and interesting …

  • Strategy, Planning Lead to Success

    King County Bar Bulletin, October 2005 Ted Prosise, Ph.D. discusses methods for getting an advantage in litigation. Specifically they discuss: Using a Courtroom Setting; Increasing Witness Comfort; Developing the Case Story Early; and Working with Consultants. Read the Full Article …

  • Common Defense Errors

    Oregon Association of Defense Counsel, Winter 2006 Chris Dominic highlights some strategic errors that are commonly made and can be avoided. Some of the errors highlighted are: –Choosing the technical case over the persuasive narrative; –Using arguments your social group …

  • Anatomy of a Medical Malpractice Verdict

    Montana Law Review, Winter 2009, v. 70, no. 1 Tom O’Toole, Bruce Boyd, and Ted Prosise explore, “Three key theories of juror decision-making and courtroom communication” in their article, “Anatomy of a Medical Malpractice Verdict.” The three theories explored include: …

  • The Non-Testifying Expert in the Courtroom

    King County Bar Bulletin, September 2009 Jill Schmid and Tom O’Toole describe the many attitudes and experiences of jurors on employment cases. The authors discuss implications on the presentation of the case and jury selection. Read the Full Article Here: http://tsongasit.wpengine.com/wp-content/uploads/2011/07/The-Non-Testifying-Expert-in-the-Courtroom-article.pdf

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